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Vietnam becomes big market for cosmetics   2008-11-15 - VNS

Customers choose cosmestic products at a shop in Ha Noi. The Ministry of Health believes that Viet Nam has become a major market for cosmestics.

Viet Nam has become a major market for cosmetics, with over 200 foreign brands being sold nationwide, according to statistics by the Ministry of Health.

Global brands like Estee Lauder and Clinique from the US; L’Occitane, Lancome and Clarins from France; DeBon from Korea; and Shiseido and Menard from Japan, have established stores here.

The ministry also said that the number of brands would rise sharply in the coming years.

With a population of over 80 million and an increase in income levels, the market for high-grade body care and make-up products has increased. According to experts, the consumption of cosmetic products has risen by an average of 30 per cent per year.

Shoji Agata, Executive Officer of Overseas Division, Worldwide of Nippon Menard Cosmetics Co Ltd, said with Viet Nam’s economy growing at such a high speed, the country has even more potential as a major market for cosmetics and other luxury products. 

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