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Suppliers slashing prices, clearing stocks for women’s day   2009-03-03 - VietNamNet/LD

Trade centres all have launched big promotion programmes to stimulate demand, hoping to boost sales on women’s day March 8.


Distributors complain that sales have been going very slowly, though commodity prices remain stable. Therefore, supermarts and trade centres have been trying to boost sales to get back capital by slashing sale prices.


The market has never before seen so many big promotion campaigns as these days. Women’s Day March 8 proves to be a good reason for trade centres to launch promotion programmes. “Big big sales”, “Biggest opportunity of the year for women”, “Big price discounts” all prove to promise attractive discounts. However, the market remains very quiet.


Parkson trade centre in Hanoi has launched a new big promotion campaign, offering the price discount of 50% on all the products at the centre. Cosmetics, footwear, clothes and jewellery for women see the most attractive prices. Clarins, for example, has applied a special promotion programme under which customers will get anti-aging products worth VND300,000 with total purchases of VND800,000 and higher. With purchases of VND1.6mil and higher, customers will get gifts worth VND800,000. Meanwhile, jewellery items of brand names available at the centre also see price reductions of 20-40%.


Big supermarts like Big C, Fivimart and Hapro have also decided not to miss the chance on women’s day to boost sales. With the slogan “The cheapest ever prices’, the supermarts are trying to boost sales of a wide range of products, from high-grade cosmetics products, handbags, leather wallets to consumer products, foodstuff and drinks of different kinds.


Nhat Nam Trade Company, the owner of Fivimart chain, said that women’s day proves to be a suitable time for supermarts to push up sales and stimulate demand in the context of economic difficulties. Meanwhile, a salesman at Big C supermart said that sales are still lower by 20-30% compared to the same period of last year.


In HCM City, from March 2-15, Saigon Coop is cooperating with the Japanese association to organise a trade fair of Japanese goods at Coop mart. Nguyen Thi Hanh, General Director of Saigon Coop, said that the supermart has worked with suppliers on slashing the sale prices of many commodities. Fresh foodstuff prices have decreased by 10%, while clothes, consumer products, cosmetics by 5-7%.


In the jewellery market, Phu Nhuan Jewellery Company has launched a collection called ‘the message of love’ for women’s day with 80 jewellery items which have reasonable prices from VND90,000-1.5mil/product.


Home appliance products down by 30-50%


Home appliance products prove to be products which have seen the biggest price decreases. Nguyen Minh Thu, Director of the Thien Hoa Home Appliance and Furniture Centre, said that all distributors have had to slash sale prices by 40-50% to boost sales.


LCD TVs have seen prices down by VND4-7mil/TV set in comparison with early February. 32 inch LCD TVs of Samsung or Panasonic are selling at VNd6.7-6.8mil/TV set. Consumer products have also seen prices drop by 30%.


According to Nguyen Vinh Phu, Chairman of the Hanoi Supermart Association, total retail turnover in February decreased by 10% over January. It is expected that the consumer price index will increase by 0.8-1% in March. Stimulating demand proves to be the top priority task for now.

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