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Deluxe fashion products’ prices sliding, but still cannot attract buyers   2009-07-22 - VietNamNet/VTC

A lot of big fashion sale campaigns have been launched with big discounts offered. However, the prices of many products remain sky high, thus still keeping every-day customers away.


Italian fashion brand Alcado has announced the special 10-50 percent price reduction programme for all kinds of clothing available in the shop chain. The programme will last until the end of July.


Levi’s has also launched a promotion programme, offering the price reductions of 15-50 percent on nearly all products from July 18 to 31. Now customers can purchase a T-shirt at just 200,000 dong, or a pair of jeans at 399,000 dong.


Ivy brand name is now still holding the record for length of promotion programme. It’s Summer Sale programme, under which 10-50 percent price reductions are offered on all products, kicked off on July 15 and will last until the end of August. Meanwhile, NEM is also offering 10-50 percent price reductions until the end of July.


At Milano Fashion Shop in HCM City, which gathers products of different well-known brand names like Gucci, D&G, Dolce & Gabbana, Versace and Roberto Cavalli, customers now enjoy 30-70 percent price reductions on collections of clothes, handbags, shoes and belts.


The sharp price reduction of 50 percent is also being offered in showrooms for footwear products, like Nine West and Todachu from the US, fashion handbags, like Charles & Keith from Singapore. Longchamp brand handbags now carry the surprisingly big discount of 70 percent.


Those looking to buy luxury Misaki brand jewellery items made of pearl now have the opportunity to buy products at low prices in the ‘Best buy’ programme every Saturday and Sunday in July and August.


Customers still holding off


According to Truong Thu Huong, senior official of Alcado Fashion Design and Trade Company, luxury fashion products always see two or three price reductions a year, including one in late summer, before new models are introduced for autumn.


However, sharp price decreases only occur with models which were introduced the year or many months before.


Hai, a customer at the Levi’s shop on Chua Boc street, said that though the price reduction of 50 percent has been advertised, the real price reduction is 30 percent only, since a price reduction of 20 percent was carried out already in June.


He also said that the jeans with sharp price reductions are not really attractive since they have become out of date.


Meanwhile, despite the sharp price reductions, a lot of products still have sky-high prices, which have kept customers away. For example, a pair of jeans with D&G brand is still selling at over one million dong after the price reduction of 40 percent. A Milano brand handbag is still selling at 2 million dong after a 30 percent price reduction. At Parkson and Vincom trade centres, people will see handbags, shoes and leather wallets worth several million dong to ten million dong, though it is now the sales season.


Even though prices have been lowered, the products are still not for the majority of customers.

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